Programme

A Free to Attend, Vendor Free Conference for Retail Marketing Executives

Marriott Hotel Grosvenor Square, Mayfair, London - 15th October 2007.

	DELEGATE REGISTRATION
9.00-9.15	WELCOME ADDRESS & INTRODUCTION FROM THE SPONSOR/CHAIRMAN
Session 1 9.15-9.30	High street feedback straight from the horses mouth: Voxpops presents the views of the general public by asking high street shoppers key questions from this conference Do you feel a sense of loyalty towards retailers? How can retailers deliver a better customer experience? Do you feel retailers care about green issues? How do you feel about online shopping? Which brads do you feel you connect with? Which channels do you prefer shopping through and why? Speaker TBC Voxpops
Session 2 9.30-10.00	New innovative approach for loyalty strategies in the customer relationship business Understanding the new ways of working and how they are changing the loyalty market Integrating with new technologies Recommendations to optimise marketing strategies Summary – strategy approach Jean-Yves Granger, Commercial and Marketing Co-ordination, Prospective Division Director, LASER
Session 3 10.00-10.30	Keynote: Boosting Revenues Through Maximising Customer Loyalty Achieving a clearer understanding of what engages your customers in order to build tailored loyalty strategies Driving marketing ROI through establishing best practices of customer retention and satisfaction Assessing how you can measure the success of your loyalty initiatives with your customers and for your brand Richard Smith, Chief Operating Officer, Lloyds Pharmacy
Session 4 10.30-11.00	Vodafone Retail Case Study: Delivering Positive Customer Experiences in a Competitive Retail Environment Establishing best practices of measuring your existing customer experiences so you know where improvements need to be made Building a strategy using measured data that cost effectively improves your customer experiences in a focused manner Understanding which communication techniques can effectively help you drive loyalty through improved customer experience Assessing the key methods of ensuring employees deliver a consistent positive customer experience when you have 347 UK stores Tom Devine, Head of Retail, Vodafone Ltd
11.00-11.30	NETWORKING AND COFFEE BREAK
Session 5 11.30- 12.00	Sharpening Your Marketing Strategies Through Incorporating Transferable FMCG Retail Research Findings Improving customer knowledge through understanding what UK consumers are worried about? Driving returns through a clearer understanding of what grocery shoppers REALLY want? Assessing what really differentiates stores and what doesn’t? Evaluating how you can really create value and how to avoid destroying it! Jonathan Banks, Business Insight Director, ACNielsen
Session 6 12.00-12.30	Speech: Building An ‘Ethical Retailing’ Strategy That Really Connects With Your Consumers And Drives Profits Understanding the impact of today’s key ethical issues on UK retailers Assessing what customers expect of UK retailers from a CSR perspective so you know where to put your efforts Building a CSR marketing strategy that connects with both your customers and the board of your company Establishing best practices of communicating your ethical values in a manner that will be embraced by your customers Ian Blythe, Group Environment Manager, Alliance Boots PLC
12.30-1.30	LUNCH AND NETWORKING
Session 7 1.30-2.15	Panel Discussion And Interactive Q & A Session: Delivering Real Returns From Your E-Commerce Investment Whether you have an established a successful website or are a complete technophobe, this moderated session will help you get the most from the internet by asking successful online retailers your key web related questions. Before opening open to questions from the audience, starting questions will include: What is the future of the web vs. the high street and how can this be measured? How can smaller retailers match up to the bigger players online? How can you effectively integrate your online and offline communications? How can you personalize a shopping experience for large numbers of online shoppers? What proportion on UK sales will be online in next 5 years? What are the best methods of creating online loyalty without invading you customers’ privacy? What are the key pitfalls of running successful e commerce? Which new categories are becoming a reality on the internet? What will the next generation of customers expect from e-commerce? How will new technologies impact on the UK retail marketer? How can we be more cost effective with search engine optimization? What security concerns should newer online retailers be aware of? Confirmed Speakers Caroline Cartellieri, Vice President and Managing Director, Expedia.co.uk Andrew Ellison, Internet Controller, Schuh Ltd Simon O'Mahony, Head of Marketing, Screwfix Direct Stewart Fielder, Marketing Director, Warehouse Express Jonathon Brown, Director of Multi Channel, B & Q Fabrice Rousseau, Head of B2C International Development for LaSer
Session 8 2.15-2.45	Speech: Driving Real ROI And Loyalty From Effective Mutlichannel Marketing Understanding how to decide which channels will offer you the best returns so you know where to put your budget Establishing best practices of integrating your marketing through a variety of channels so your customers receive consistent messages Assessing how you can efficiently and cost effectively capture data from a variety of channels to maximize the quality of your CRM Understanding the key pitfalls of retail multi channel marketing so that you can avoid costly mistakes and pressure from the board Assessing what new channels will be available to retailer marketers in the future Simon O'Mahony, Head of Marketing, Screwfix Direct
Session 9 2.45-3.15	Speech: Increasing Sales By Making Your Brand Really Work For Your Company Establishing best practices of cost effectively maintaining brand strength and differentiation in an overcrowded marketplace Understanding how can you can develop your brand and customer experience to encourage customers to switch to what you are offering Assessing how you can effectively ensure your staff deliver on your brand promise in a multi location environment Evaluating how to achieve cost effective brand loyalty with a multi channel approach Jemima Tomlinson, Director of Brand Development for The Co-operative Group
3.15-3.45	NETWORKING AND COFFEE BREAK
Session 10 3.45-4.15	Speech: Maximising Sales And Brand Identity Via Making The Most Of Your In Store Experience Evaluating how you can effectively transfer customer knowledge into an profitable in store experience that creates loyalty Assessing which in store technology will offer you real ROI whilst improving customer experiences Understanding which store layouts and images work and which ones don’t so you can know where to put your budget Boosting revenues through including effective in store advertising Gary Hockey-Morley, Marketing Director, Post Office Ltd
Session 11 4.15-5.00	Retail Marketing In 2009-Ask The Experts Panel Discussion And Interactive Q & A Session: This interactive panel discussion allows you to ask some of the UK’s leading retail marketers for their views of where retail marketing is going in the next two years to allow you to develop forward thinking marketing strategies. Before opening up to questions from the audience, starting questions include: How will the internet impact on the traditional retailers over the next two years? What does the future hold regarding retail location? What loyalty strategies will prevail in the future? What will consumers expect from retailers in the short term? What channels will show to the most promise in 2009? Which new brands will be a dominant force in UK retailing in two years time? Which ethical issues will be at the forefront of consumers’ minds in the future? What new technologies will impact on the retail marketer? How will user generated content affect the retail marketer of tomorrow? How will the retail experience of today differ form those of tomorrow? Confirmed Speakers Rick Bendel, Group Marketing Director, Asda Stores Ltd Stephen Robertson, Former Marketing Director, Woolworths plc Richard Smith, Chief Operating Officer, Lloyds Pharmacy Gary Hockey-Morley, Marketing Director, Post Office Ltd
5.00-5.15	CHAIRMAN’S SUMMARY AND END OF CONFERENCE

* Please note: The Retail Bulletin reserves the right to change the program’s content at any time