Conference cdrom – Full speaker presentations now available

Maximising profits and competitive advantage through cost effective, efficient, integrated multichannel strategies

Despite the economy showing signs of recovery, many retailers who have only traditional stores are finding it extremely challenging to maintain profits and market share. Today’s price sensitive, time-starved consumers are looking not only for the best deal but also a convenient and user friendly shopping experience.

Many retailers have added the web as a channel to increase sales and competitive advantage with others adding catalogues, TV retailing and even mobile retailing into the mix, but bringing the whole process together in a company- wide integrated strategy is the real challenge!

The capacity audience enjoyed presentations including:

• Maximising profits through a seamless, engaging multichannel customer experience
• Build a company-wide multichannel strategy that focuses on maximum ROI and minimises disruption
• Focus your mutichannel strategies through an understanding of market trends
• Move from having multiple channels to being a effective multichannel retailer
• Adopt a multi-channel mind set for your IT environments
  
• Maximise efficiencies through achieving a ‘single customer view’
• Understand how consumers are closing the multichannel gap through new shopping habits

You can now purchase the cdrom of the speaker presentations from this highly successful event to gain insight and share with your colleagues.

If you have any questions please call Jane Hooper on 01737 647 102

Price: £149 +vat