Programme

If you are a retailer and would like to speak at this event please contact Carl Goodman on carlg@theretailbulletin.com or call 0151 707 9522

If you are a consultant or solution provider and you would like to speak at this event please contact Karen Hewitt on 01737 647 103 or email karenh@theretailbulletin.com or Ian Sprange on 01737 647 100 or email ians@theretailbulletin.com

Interactivity has been maximised during the conference sessions with Q&A opportunities after every speech, two interactive panel discussions, interview sessions and the use of our popular electronic voting system throughout the day.

Proposed Time	REGISTRATION & NETWORKING
9.10-9.20	Chairman’s Welcome And Opening Remarks Andy Parsley, Director, Green Lion
9.20-9.25	Welcome From Lead Sponsors Ian Patterson, Managing Director EMEA , DigiPoS Store Solutions
9.25-9.50	Opening Keynote: Driving Sales And Customer Engagement Through A Cost Effective Mobile Applications Strategy Understanding the relative value of mobile app strategy vs an optimised mobile website Assessing whether apps should be treated as a marketing tool, a transactional tool or both? Evaluating how to stand out from the crowd in a very crowded app marketplace through an enhanced proposition Building a strategy around what your customers actually want from another app Measuring your success and reviewing the future development of your app Future proofing your app strategy through predicting what apps will look like in 3 years Robin Phillips, Director E-Commerce, Waitrose
9.50-10.15	Sponsor Speech: Embracing the Mobile Opportunity and Focusing Your Strategy Through Incorporating The Latest Research Conclusions Online research specialists eDigitalResearch will present the conclusions from their latest mobile retail research study allowing you to ensure your m-retail strategy is focussed on ‘real- world’ information Find out: What impact is the rise of smartphones having on cross-channel behaviours? How should retailers respond? What makes a good app and mobile site? What can research tell us about what customers want? Derek Eccleston, Research Director, eDigitalResearch
10.15-10.45	NETWORKING COFFEE BREAK
10.45-11.00	MobileInterview: Your Chance To Ask One Of The UK’s Mobile Retailing Leaders Your Burning Questions The interviewer will use a combination of some of the below questions as well as questions from the audience: How big is the mobile retailing opportunity? How are retailers responding to consumer demand for mobile content? What role can mobile play within loyalty programmes? What are the challenges in managing mobile data? How will the mobile device be used in the bricks and mortar environment in the next 2 years? Steve Gray, Chairman & Chief Executive, Mobilize
11.00-11.25	Retailer Case Study: Driving ROI Through Evaluating Your Key Mobile Retailing Options Assessing how your customers are using their mobile devices from a shopping perspective in order to focus your strategy Comparing and contrasting your key mobile sales and marketing options to evaluate where to invest Evaluating whether a transactional mobile strategy is relevant to your customer base Assessing whether a’ one option’ or ‘all options’ approach will offer you the best ROI Incorporating location based marketing into your strategy Gavin Merriman, Group Head of eCommerce Strategy, Shop Direct Group
11.25-11.50	Headline Sponsor Speech: Integrating A Mobile Application Into An Existing IT Infrastructure How to create a mobile commerce platform that supports your business now and into the future How to integrate mobile solutions with your existing retailing infrastructure, while minimising cost, timescales and development resources Harnessing mobile to engage customers, increase loyalty and deliver exceptional customer service in-store Phil Parry, Group Technical Director , DigiPoS Store Solutions
11.50-12.25	Panel Discussion And Interactive Q & Session: Integrating Mobile Into Your Multichannel Strategy This interactive session allows you to ask some of the UK’s leading retailers and mobile solution providers for their views on how mobile retailing should be effectively integrated into the multichannel retail strategy. The moderator will use some of the following questions as well as asking the audience to offer their own questions: What proportion of your multichannel effort should be applied to mobile? How can mobile devices help drive sales within a bricks and mortar environment? How can you ensure your mobile retail experience delivers on the expectations of the multichannel shopper? Which mobile retail experiences are annoying customers? How can we best integrate data from the mobile channel into our other databases? How should you approach mobile marketing for the multichannel customer? How should the mobile website compare to the general website? What are the key technology considerations of integrating mobile into your multichannel systems? Which parts of the multichannel experience need to be seamless? What are the key threats that mobile retailing poses to the multichannel retailer? Panellists confirmed to date: Sienne Veit, Head of New Technology Business, Marks & Spencer James Chittenden , Head of Creative , Harrods Andy Tudor, Head of Multichannel Solutions, Aurora Client Services, Retail Assist Fraser Davidson, Director, Javelin Group Helen Baker, Head of eCommerce and Digital, Waterstone’s
12.25-1.25	LUNCH & NETWORKING
1.25-1.50	Retailer Case Study: Increasing Profit and Market Share Through An Optimised Mobile Transactional Website Strategy Engaging your customer by focussing on what they really want and expect from mobile Understanding how your mCommerce strategy influences today’s multichannel marketplace Accessing geo location services to communicate most efficiently with your customers Establishing best practices and future-proofing your mCommerce initiative to deliver real ROI Overcoming IT, Financial & HR challenges Allison Maguire, Change Project Manager, New Look
1.50-2.15	Retailer Case Study: Driving Customer Engagement And Sales Through Integrating Mobile Into Your Social Media Initiatives What are the key opportunities and threats presented by mobile based social media and where does the ROI lie? How does location-based social networking offer new opportunities for bricks and mortar retailers? What opportunities do near field communications (NFC) offer retailers and how are mobile manufacturers supporting this new technology? How can retailers use augmented reality to drive footfall in store and increase sales? Jeremy Waite, Head of Social Media, Phones 4U
2.15-2.40	Mobile Ticket Sales: Using Mobile Devices To Engage Customers, Reduce Queues And Costs And Increase Profit Evaluating what kind of experience your customers are expecting through mobile devices Understanding how m-commerce can reduce costs and drive profits in order to show a clear business case Assessing how to best deliver a mobile experience that improves on your website offer Addressing key IT, security, payment and handset challenges so the customer remains engaged Thomas Ableman, Marketing Director, Chiltern Railways
2.40-3.05	Sponsor Speech: The Mobile Technology Landscape: How To Choose The Right Approach What are the options available to you when choosing mobile ecommerce technology? What are the features and benefits of the different approaches? How do you choose the best approach for your business? Fraser Davidson, Director, Javelin Group
3.05-3.35	NETWORKING COFFEE BREAK
3.35-4.00	Tesco Case Study: Building A Mobile Strategy For A Multi Channel, Multi Category Business Bullets points TBC Annabel Thorburn, Head of Web and Mobile Development, Tesco.com
4.00-4.25	Sponsor Speech: Capitalising On The Future Opportunities Of Digital Payments In Retailing Contactless payments and how their adoption will enable mobile payments in the retail environment The roadmap to mobile payments Early lessons and things to consider including investment, support and technology James McDonald, Head of Strategic Development Initiatives, Barclaycard
4.25-5.00	Mobile Retailing In 2013- Ask The Experts Panel Discussion And Interactive Q & A Session This interactive session allows you to ask some of the UK’s leading mobile retail executives for their views on where mobile retailing is headed in the next two years allowing you to form forward thinking conclusions from today’s conference. The moderator will use some of the following questions as well as asking the audience to offer their own questions: What will the mobile shopping experience look like in 2013 and how can we best prepare? How will the mobile customer expectations change over the next 2 years? What new mobile opportunities and threats will present themselves by 2013? What proportion of retail sales will be undertaken through mobile devices in by 2013? How can we best keep up with the rapid pace of technological change in the m-retailing arena? How will G4 change the mobile retailing landscape? What wouldn’t customers buy through mobile devices in the next 2 years and why? Which handsets and platforms will deliver the best experience from m-commerce by 2013? How will mobile apps and m-vouchers change over the next 2 years? How will location based services change the mobile retail landscape over the next 2 years? What m-retailing initiatives will turn the customer off in the next 2 years? Panellists confirmed to date Jon Asbury, Multichannel Development Manager, Halfords Suzanne Knowles, Senior CRM Manager , Carphone Warehouse David Slocombe, Innovation Product Manager, lastminute.com Colin McCaffery, Product and Technology Director, 2ergo Russell Buckley, Chief Marketing Officer, Eagle Eye Solutions
	Chairman’s Summary And Closing Remarks Andy Parsley, Director, Green Lion
	DRINKS & NETWORKING

Please note: All timings are provisional. The Retail Bulletin reserves the right to change this programme’s content at any time.