The Retail Bulletin Mobile Summit 2011

The interactive programme, which focuses on key mobile retailing challenges, will enable a focused peer group of executives the opportunity to drive profit, market share and customer engagement through cost-effective mobile retail strategies. 

With excellent networking opportunities throughout the day and a chance to ask our mobile experts your burning questions during our interactive sessions, can you afford not to attend this crucial event?

Speakers CONFIRMED include:

• Robin Phillips, Director E-Commerce, Waitrose
• Annabel Thorburn, Head of Web and Mobile Development, Tesco.com
• Sienne Veit, Head of New Technology Business, Marks & Spencer
• James Chittenden, Head of Creative - Harrods
• Gavin Merriman, Group Head of eCommerce Strategy, Shop Direct Group
• Jon Asbury, Multichannel Development Manager - Halfords
• Suzanne Knowles, Senior CRM Manager - Carphone Warehouse
• Andy Tudor, Head of Multichannel Solutions, Aurora Client Services, Retail Assist
• Allison Maguire, Change Product Manager, New Look
• Helen Baker, Head of eCommerce and Digital, Waterstone’s
• Jeremy Waite, Head of Social Media, Phones 4U
• David Slocombe, Innovation Product Manager, lastminute.com
• Thomas Ableman, Marketing Director, Chiltern Railways
• Derek Eccleston, Research Director, eDigitalResearch
• Phil Parry, Group Technical Director , DigiPoS Store Solutions
• Ian Patterson, Managing Director EMEA , DigiPoS Store Solutions
• Steve Gray, Chairman & Chief Executive, Mobilize
• Fraser Davidson, Director, Javelin Group
• James McDonald, Head of Strategic Development Initiatives, Barclaycard
• Colin McCaffery, Product and Technology Director, 2ergo
• Russell Buckley, Chief Marketing Officer, Eagle Eye Solutions

Attend this low-cost one-day interactive summit to learn how to:

• Drive ROI Through Evaluating Your Key Mobile Retailing Options
• Build A Mobile Strategy For A Multi Channel, Multi Category Business
• Embrace The Mobile Opportunity And Focus Your Strategy Through Incorporating The Latest Research Conclusions
• Integrate A Mobile Application Into An Existing IT Infrastructure
• Benchmark Your Initiatives By Asking One Of The UK’s Mobile Retailing Leaders Your Burning Questions 
• Achieve Investment And Internal Buy-In For Your Mobile Retail Strategy Through Building A Clear Business Case
• Integrate Mobile Into Your Multichannel Strategy
• Increase Profit and Market Share Through An Optimised Mobile Transactional Website
• Drive Sales And Customer Engagement Through Cost Effective Mobile Applications
• Use Mobile Devices To Engage Customers, Reduce Queues And Costs And Increase Profit
• Increase Sales Through Ensuring Your Mobile Payment Initiatives Instils Confidence In Your Customers
• Drive Customer Engagement And Sales Through Integrating Mobile Into Your Social Media Initiatives
• Boost Customer Retention By Placing Mobile At The Heart Of Your Loyalty Strategy
• Prepare For The Future By Understanding How Mobile Will Develop Over The Next Two Years

With economic recovery proving slower than expected coupled with shoppers still remaining cautious in an insecure job market; retailers are still finding it tough to engage their customers and keep them spending their hard earned cash.

In an environment of austerity cuts, increased cost of living and raised VAT, retailers are fighting back by embracing new technology innovations to engage customers, drive profits and increase market share.

After years of discussion, mobile retailing is finally a genuine, profit-driving reality.

With lower-cost smart phones proving hugely popular together with an explosion of exciting mobile apps, effective payment options and improved mobile browsing through faster connectivity; customers can finally shop and compare prices whenever and wherever they want.

Retailers who are already embracing the mobile shopping revolution are increasing their bottom line week on week. Many of those who are ignoring it, however, can face an uncertain future.

But what are your key mobile options; how do you integrate it into your business and how do build a business case to get buy-in and investment for your mobile offering? How should you approach apps, transactional m-commerce, payment social media and loyalty in an increasingly mobile world?  How can you ensure the mobile experience engages the customer, drives profits and delivers on your existing brand experience and prepares you for an increasing mobile shopping environment?

Testimonials

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