Maximising profits and competitive advantage through cost effective, efficient, integrated multichannel strategies
Despite the economy showing signs of recovery, many retailers who have only traditional stores are finding it extremely challenging to maintain profits and market share. Today’s price sensitive, time-starved consumers are looking not only for the best deal but also a convenient and user friendly shopping experience.
Many retailers have added the web as a channel to increase sales and competitive advantage with others adding catalogues, TV retailing and even mobile retailing into the mix, but bringing the whole process together in a company wide integrated strategy is the real challenge!
Get out of the city and join us for this free to attend (retailers) summit to find out how to:
* Maximise profits through a seamless, engaging multichannel customer experience
* Build a company-wide multichannel strategy that focuses on maximum ROI and minimises disruption
* Focus your mutichannel strategies through an understanding of market trends
* Move from having multiple channels to being a effective multichannel retailer
* Adopt a multi-channel mind set for your IT environments
* Maximise efficiencies through achieving a ‘single customer view’
* Understand how consumers are closing the multichannel gap through new shopping habits
Speakers already confirmed for the event include: Asda Wal-Mart, Lloydspharmacy, Dwell, Javelin Group, QVC, The Carphone Warehouse Group, Orange, Debenhams, Waitrose
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